<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	>

<channel>
	<title>Joshua Wills : Art Direction / Graphic Design</title>
	<link>http://www.joshuawills.com</link>
	<description>Joshua Wills : Art Direction / Graphic Design</description>
	<pubDate>Thu, 06 Oct 2011 02:52:16 +0000</pubDate>
	<generator>http://www.joshuawills.com</generator>
	<language>en</language>
	
		
	<item>
		<title>Proper Barber Shop</title>
		<link>http://joshuawills.com/Proper-Barber-Shop</link>
		<comments>http://joshuawills.com/following/joshuawills.com/Proper-Barber-Shop</comments>
		<pubDate>Thu, 06 Oct 2011 02:52:16 +0000</pubDate>

		<dc:creator>Joshua Wills : Art Direction / Graphic Design</dc:creator>
		
		<category><![CDATA[Branding, Identity, Typography]]></category>

		<guid isPermaLink="false">1920289</guid>
		<description>Branding, identity, and iconography developed for Proper Barber Shop. The identity and branding was created to reflect the shops culture which is a fusion of a time honored traditions melded with a feverish desire to propel the craft forward. Swing by and let the boys hook you up with a cut and shave so proper it'll make your grand pappy's noise hairs whistle www.properbarbershop.com

&#60;img src="http://payload.cargocollective.com/1/0/3801/1920289/Proper_Logo_Badge.jpg" border="0" width="670" height="434" width_o="675" height_o="438" src_o="http://payload.cargocollective.com/1/0/3801/1920289/Proper_Logo_Badge_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/3801/1920289/Proper_P-Blade_Shirt_A.jpg" border="0" width="475" height="475" width_o="475" height_o="475" src_o="http://payload.cargocollective.com/1/0/3801/1920289/Proper_P-Blade_Shirt_A_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/3801/1920289/Proper_Crest_Shirt.jpg" border="0" width="475" height="475" width_o="475" height_o="475" src_o="http://payload.cargocollective.com/1/0/3801/1920289/Proper_Crest_Shirt_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/3801/1920289/Proper_Type_Pattern.jpg" border="0" width="670" height="434" width_o="675" height_o="438" src_o="http://payload.cargocollective.com/1/0/3801/1920289/Proper_Type_Pattern_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/3801/1920289/ProperBarbershop_Window_A.jpg" border="0" width="670" height="434" width_o="675" height_o="438" src_o="http://payload.cargocollective.com/1/0/3801/1920289/ProperBarbershop_Window_A_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/3801/1920289/ProperBarbershop_Grooming-For-The-Greater-Good_Wndw.jpg" border="0" width="670" height="434" width_o="675" height_o="438" src_o="http://payload.cargocollective.com/1/0/3801/1920289/ProperBarbershop_Grooming-For-The-Greater-Good_Wndw_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/3801/1920289/ProperBarbershop_Window.jpg" border="0" width="670" height="434" width_o="675" height_o="438" src_o="http://payload.cargocollective.com/1/0/3801/1920289/ProperBarbershop_Window_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/3801/1920289/ProperBarbershop_Wall_A.jpg" border="0" width="670" height="434" width_o="675" height_o="438" src_o="http://payload.cargocollective.com/1/0/3801/1920289/ProperBarbershop_Wall_A_o.jpg" align="left" /&#62; </description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Oakley Fall '11 Videos</title>
		<link>http://joshuawills.com/Oakley-Fall-11-Videos</link>
		<comments>http://joshuawills.com/following/joshuawills.com/Oakley-Fall-11-Videos</comments>
		<pubDate>Sat, 27 Aug 2011 19:11:27 +0000</pubDate>

		<dc:creator>Joshua Wills : Art Direction / Graphic Design</dc:creator>
		
		<category><![CDATA[Brand Campaign]]></category>

		<guid isPermaLink="false">1918332</guid>
		<description>
Peace In The Chaos is a campaign that was developed for Oakley's Pro Rider Series, a collection of signature technical outerwear created in collaboration with some of the world's best snowboarders &#38; freeskiers. Through print, interactive, and video pieces the campaign peels back the curtain to expose the rider/designer relationship and speaks to the influence that style and terrain has on both the design process and final products.

Role: ACD, Art Direction, Design, Custom Typeface
Motion GFX: Vitamin
Agency: F/




</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Oakley Fall '11 Print</title>
		<link>http://joshuawills.com/Oakley-Fall-11-Print</link>
		<comments>http://joshuawills.com/following/joshuawills.com/Oakley-Fall-11-Print</comments>
		<pubDate>Sat, 27 Aug 2011 16:31:02 +0000</pubDate>

		<dc:creator>Joshua Wills : Art Direction / Graphic Design</dc:creator>
		
		<category><![CDATA[Brand Campaign ]]></category>

		<guid isPermaLink="false">1908462</guid>
		<description>&#60;img src="http://payload.cargocollective.com/1/0/3801/1908462/Oakley_PIC_Eero.jpg" border="0" width="670" height="395" width_o="750" height_o="443" src_o="http://payload.cargocollective.com/1/0/3801/1908462/Oakley_PIC_Eero_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/3801/1908462/Oakley_PIC_Eero_Prep.jpg" border="0" width="670" height="395" width_o="750" height_o="443" src_o="http://payload.cargocollective.com/1/0/3801/1908462/Oakley_PIC_Eero_Prep_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/3801/1908462/Oakley_PIC_Seth.jpg" border="0" width="670" height="395" width_o="750" height_o="443" src_o="http://payload.cargocollective.com/1/0/3801/1908462/Oakley_PIC_Seth_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/3801/1908462/Oakley_PIC_Seth_Prep.jpg" border="0" width="670" height="395" width_o="750" height_o="443" src_o="http://payload.cargocollective.com/1/0/3801/1908462/Oakley_PIC_Seth_Prep_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/3801/1908462/Oakley_PIC_Eero_Window.jpg" border="0" width="670" height="414" width_o="750" height_o="464" src_o="http://payload.cargocollective.com/1/0/3801/1908462/Oakley_PIC_Eero_Window_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/3801/1908462/Oakley_PIC_Seth_Window_B.jpg" border="0" width="670" height="414" width_o="750" height_o="464" src_o="http://payload.cargocollective.com/1/0/3801/1908462/Oakley_PIC_Seth_Window_B_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/3801/1908462/Oakley_PIC_Seth_Window_B_5.jpg" border="0" width="670" height="259" width_o="900" height_o="348" src_o="http://payload.cargocollective.com/1/0/3801/1908462/Oakley_PIC_Seth_Window_B_5_o.jpg" align="left" /&#62; 
Peace In The Chaos is a campaign that was developed for Oakley's Pro Rider Series, a collection of signature technical outerwear created in collaboration with some of the world's best snowboarders &#38; freeskiers. Through print, interactive, and video pieces the campaign peels back the curtain to expose the rider / designer relationship and speaks to the influence that style and terrain has on both the design process and final products.

Role: ACD, Art Direction, Design, Custom Typeface
Agency: F/</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Oakley Fall '10 Golf Campaign</title>
		<link>http://joshuawills.com/Oakley-Fall-10-Golf-Campaign</link>
		<comments>http://joshuawills.com/following/joshuawills.com/Oakley-Fall-10-Golf-Campaign</comments>
		<pubDate>Mon, 15 Aug 2011 05:47:48 +0000</pubDate>

		<dc:creator>Joshua Wills : Art Direction / Graphic Design</dc:creator>
		
		<category><![CDATA[Brand Campaign]]></category>

		<guid isPermaLink="false">1856840</guid>
		<description>Fall 2010 / Spring 2011 Oakley Golf Campaign x Rory Mcilroy
&#60;img src="http://payload.cargocollective.com/1/0/3801/1856840/Oakley_Mall_Kiosk.jpg" border="0" width="670" height="492" width_o="700" height_o="515" src_o="http://payload.cargocollective.com/1/0/3801/1856840/Oakley_Mall_Kiosk_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/3801/1856840/Rory_Octo_Oakley.jpg" border="0" width="621" height="702" width_o="621" height_o="702" src_o="http://payload.cargocollective.com/1/0/3801/1856840/Rory_Octo_Oakley_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/3801/1856840/Rory_SandMonster_Oakley.jpg" border="0" width="621" height="702" width_o="621" height_o="702" src_o="http://payload.cargocollective.com/1/0/3801/1856840/Rory_SandMonster_Oakley_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/3801/1856840/Rory_Sun_Oakley.jpg" border="0" width="621" height="702" width_o="621" height_o="702" src_o="http://payload.cargocollective.com/1/0/3801/1856840/Rory_Sun_Oakley_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/3801/1856840/Oakley_StoreFront.jpg" border="0" width="670" height="492" width_o="700" height_o="515" src_o="http://payload.cargocollective.com/1/0/3801/1856840/Oakley_StoreFront_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/3801/1856840/Oakley_GolfFootwear_A.jpg" border="0" width="621" height="702" width_o="621" height_o="702" src_o="http://payload.cargocollective.com/1/0/3801/1856840/Oakley_GolfFootwear_A_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/3801/1856840/Oakley_GolfFootwear_B.jpg" border="0" width="621" height="702" width_o="621" height_o="702" src_o="http://payload.cargocollective.com/1/0/3801/1856840/Oakley_GolfFootwear_B_o.jpg" align="left" /&#62; 
Dominate Distraction is a campaign I created for Oakley Golf Apparel with the help of a small army. Intended to be disruptive in the category we personified the head game of golf and brought the course to life through the use of CGI. The campaign ran globally and was implemented from print through retail. 

My Role: Creative Direction, Art Direction, Design

Co-Art Direction / Design Bryan Cavanaugh  // Copywriting: Rick Hamman 
Photographer: Michael Muller // CGI: Rhythm and Hues 
Agency: F/</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Oakley OCP Kiosk</title>
		<link>http://joshuawills.com/Oakley-OCP-Kiosk</link>
		<comments>http://joshuawills.com/following/joshuawills.com/Oakley-OCP-Kiosk</comments>
		<pubDate>Thu, 11 Aug 2011 04:41:45 +0000</pubDate>

		<dc:creator>Joshua Wills : Art Direction / Graphic Design</dc:creator>
		
		<category><![CDATA[Interactive]]></category>

		<guid isPermaLink="false">1847579</guid>
		<description>Art Direction and Graphic Design for Oakley's OCP Kiosk. An instore multi-touch experience built around Oakley's Custom Program.

Role: ACD, Art Direction, Design 
Agency: F/

&#60;img src="http://payload.cargocollective.com/1/0/3801/1847579/OCP_Kiosk_A.jpg" border="0" width="670" height="497" width_o="700" height_o="520" src_o="http://payload.cargocollective.com/1/0/3801/1847579/OCP_Kiosk_A_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/3801/1847579/OCP_Kiosk_B.jpg" border="0" width="670" height="497" width_o="700" height_o="520" src_o="http://payload.cargocollective.com/1/0/3801/1847579/OCP_Kiosk_B_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/3801/1847579/OCP_Kiosk_C.jpg" border="0" width="670" height="497" width_o="700" height_o="520" src_o="http://payload.cargocollective.com/1/0/3801/1847579/OCP_Kiosk_C_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/3801/1847579/OCP_Kiosk_D.jpg" border="0" width="670" height="497" width_o="700" height_o="520" src_o="http://payload.cargocollective.com/1/0/3801/1847579/OCP_Kiosk_D_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/3801/1847579/OCP_Kiosk_E.jpg" border="0" width="670" height="497" width_o="700" height_o="520" src_o="http://payload.cargocollective.com/1/0/3801/1847579/OCP_Kiosk_E_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/3801/1847579/OCP_Kiosk_F.jpg" border="0" width="670" height="497" width_o="700" height_o="520" src_o="http://payload.cargocollective.com/1/0/3801/1847579/OCP_Kiosk_F_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/3801/1847579/OCP_Kiosk_G.jpg" border="0" width="670" height="497" width_o="700" height_o="520" src_o="http://payload.cargocollective.com/1/0/3801/1847579/OCP_Kiosk_G_o.jpg" align="left" /&#62; 
</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Deluxe Street Food</title>
		<link>http://joshuawills.com/Deluxe-Street-Food</link>
		<comments>http://joshuawills.com/following/joshuawills.com/Deluxe-Street-Food</comments>
		<pubDate>Thu, 11 Nov 2010 06:15:13 +0000</pubDate>

		<dc:creator>Joshua Wills : Art Direction / Graphic Design</dc:creator>
		
		<category><![CDATA[Branding, Identity, Typography]]></category>

		<guid isPermaLink="false">772885</guid>
		<description>Branding, identity, and vinyl vehicle wrap for the Deluxe Street Food truck. Little Orange Rocket concept created by myself along with all the wordsmithing.
&#60;img src="http://payload.cargocollective.com/1/0/3801/772885/Deluxe_FoodTruck_1A.jpg" border="0" width="670" height="531" width_o="700" height_o="555" src_o="http://payload.cargocollective.com/1/0/3801/772885/Deluxe_FoodTruck_1A_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/3801/772885/Deluxe_FoodTruck_2A.jpg" border="0" width="670" height="531" width_o="700" height_o="555" src_o="http://payload.cargocollective.com/1/0/3801/772885/Deluxe_FoodTruck_2A_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/3801/772885/Deluxe_ID_1_3.jpg" border="0" width="500" height="486" width_o="500" height_o="486" src_o="http://payload.cargocollective.com/1/0/3801/772885/Deluxe_ID_1_3_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/3801/772885/Deluxe_ID_3.jpg" border="0" width="500" height="486" width_o="500" height_o="486" src_o="http://payload.cargocollective.com/1/0/3801/772885/Deluxe_ID_3_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/3801/772885/Deluxe_FoodTruck_5.jpg" border="0" width="670" height="945" width_o="700" height_o="988" src_o="http://payload.cargocollective.com/1/0/3801/772885/Deluxe_FoodTruck_5_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/3801/772885/Deluxe_FoodTruck_Web_2.jpg" border="0" width="670" height="670" width_o="725" height_o="725" src_o="http://payload.cargocollective.com/1/0/3801/772885/Deluxe_FoodTruck_Web_2_o.jpg" align="left" /&#62; </description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Boulder Digital Works</title>
		<link>http://joshuawills.com/Boulder-Digital-Works</link>
		<comments>http://joshuawills.com/following/joshuawills.com/Boulder-Digital-Works</comments>
		<pubDate>Thu, 11 Nov 2010 03:05:01 +0000</pubDate>

		<dc:creator>Joshua Wills : Art Direction / Graphic Design</dc:creator>
		
		<category><![CDATA[Installation, Mural, Illustration]]></category>

		<guid isPermaLink="false">36830</guid>
		<description>Mike Scarano and I were commissioned by Boulder Digital Works to create an installation that would greet students, faculty, and visitors upon entering the space each and every time they stepped on campus. The concept was to create a piece that would offer something new to look at when revisited. 
&#60;img src="http://payload.cargocollective.com/1/0/3801/36830/BDW_LG_1.jpg" border="0" width="670" height="406" width_o="725" height_o="440" src_o="http://payload.cargocollective.com/1/0/3801/36830/BDW_LG_1_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/3801/36830/BDW_LG_2.jpg" border="0" width="670" height="406" width_o="725" height_o="440" src_o="http://payload.cargocollective.com/1/0/3801/36830/BDW_LG_2_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/3801/36830/BDW_LG_3.jpg" border="0" width="670" height="406" width_o="725" height_o="440" src_o="http://payload.cargocollective.com/1/0/3801/36830/BDW_LG_3_o.jpg" align="left" /&#62; </description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Beatport</title>
		<link>http://joshuawills.com/Beatport</link>
		<comments>http://joshuawills.com/following/joshuawills.com/Beatport</comments>
		<pubDate>Fri, 23 Apr 2010 04:05:49 +0000</pubDate>

		<dc:creator>Joshua Wills : Art Direction / Graphic Design</dc:creator>
		
		<category><![CDATA[Apparel, Illustration, Typography]]></category>

		<guid isPermaLink="false">332833</guid>
		<description>Two t-shirts I designed for Beatport's 2010 spring collection. Pelvic Thrust Uppercuts™ &#38; Nervous Speaker are both currently available online in the Beatport brand shop.
&#60;img src="http://payload.cargocollective.com/1/0/3801/332833/Beatport_Shirts_A_1.jpg" border="0" width="670" height="423" width_o="680" height_o="430" src_o="http://payload.cargocollective.com/1/0/3801/332833/Beatport_Shirts_A_1_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/3801/332833/Beatport_Shirts_B.jpg" border="0" width="475" height="475" width_o="475" height_o="475" src_o="http://payload.cargocollective.com/1/0/3801/332833/Beatport_Shirts_B_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/3801/332833/Beatport_Shirts_A.jpg" border="0" width="475" height="475" width_o="475" height_o="475" src_o="http://payload.cargocollective.com/1/0/3801/332833/Beatport_Shirts_A_o.jpg" align="left" /&#62; </description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>PROCESS/255</title>
		<link>http://joshuawills.com/PROCESS-255</link>
		<comments>http://joshuawills.com/following/joshuawills.com/PROCESS-255</comments>
		<pubDate>Mon, 29 Mar 2010 03:48:15 +0000</pubDate>

		<dc:creator>Joshua Wills : Art Direction / Graphic Design</dc:creator>
		
		<category><![CDATA[Interactive, Branding]]></category>

		<guid isPermaLink="false">332334</guid>
		<description>Website and identity, the first two pieces developed for an ongoing collaboration with Sean Dougherty of PROCESS/255. view site
&#60;img src="http://payload.cargocollective.com/1/0/3801/332334/process255_LogoType.jpg" border="0" width="554" height="200" width_o="554" height_o="200" src_o="http://payload.cargocollective.com/1/0/3801/332334/process255_LogoType_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/3801/332334/process255_Icon.jpg" border="0" width="329" height="500" width_o="329" height_o="500" src_o="http://payload.cargocollective.com/1/0/3801/332334/process255_Icon_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/3801/332334/Process255_1.jpg" border="0" width="670" height="557" width_o="1296" height_o="1079" src_o="http://payload.cargocollective.com/1/0/3801/332334/Process255_1_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/3801/332334/Process255_2.jpg" border="0" width="670" height="557" width_o="1296" height_o="1079" src_o="http://payload.cargocollective.com/1/0/3801/332334/Process255_2_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/3801/332334/Process255_3.jpg" border="0" width="670" height="557" width_o="1296" height_o="1079" src_o="http://payload.cargocollective.com/1/0/3801/332334/Process255_3_o.jpg" align="left" /&#62; </description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>The Shoppe Letterpress Cards</title>
		<link>http://joshuawills.com/The-Shoppe-Letterpress-Cards</link>
		<comments>http://joshuawills.com/following/joshuawills.com/The-Shoppe-Letterpress-Cards</comments>
		<pubDate>Thu, 08 Oct 2009 05:52:32 +0000</pubDate>

		<dc:creator>Joshua Wills : Art Direction / Graphic Design</dc:creator>
		
		<category><![CDATA[Print, Letterpress]]></category>

		<guid isPermaLink="false">105400</guid>
		<description>Letter-pressed business cards created for The Shoppe cereal &#38; cupcake bar located in Denver. These are an extension of the Identity system that I created a while back. BirksAndBirks did all of the printing, a huge thanks to Brett who manhandled the presses.

&#60;img src="http://payload.cargocollective.com/1/0/3801/105400/TheShoppe_Bidness_D.jpg" border="0" width="670" height="560" width_o="798" height_o="667" src_o="http://payload.cargocollective.com/1/0/3801/105400/TheShoppe_Bidness_D_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/3801/105400/TheShoppe_Bidness_B.jpg" border="0" width="670" height="560" width_o="798" height_o="667" src_o="http://payload.cargocollective.com/1/0/3801/105400/TheShoppe_Bidness_B_o.jpg" align="left" /&#62; </description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
	</channel>
</rss>
